StevenCuffari.com

Refresh your content with courage, authenticity, and imagination.

Work Samples

I have written hundreds of landing pages, blog posts, SEO texts, press releases, newsletters and more. Below is a selection of a few that I particularly enjoyed working on.

PACE Aerospace & IT – B2B Sales Flyer

For this flyer, I worked closely with the head of Aircraft Preliminary Design at PACE to develop a unique concept for positioning the Pacelab APD & SysArc software as the premiere solution for aircraft design and innovation.

They wanted a text concept they never tried before, so I pitched them an appeal to the emotions and affinities of their customers alongside the usual features and benefits copy.

Once we agreed on a text and a structure for the flyer, I wrote a clear, concise brief to an amazing external designer (Thank you, Giuseppe!), provided the text plus images from the aircraft preliminary design software itself.

After just a few drafts, the designer delivered the 4-page A4 flyer which we used at world-renowned aerospace conferences around the world. At the same time, I adapted the flyer using the same text and media assets to create the company’s corresponding product page at pace.de.

I created dozens of flyers such as this for PACE B2B products in addition to blogs, landing pages, press releases, videos, social media posts, webinars, and trade-show content.

Similar samples available upon request.

ScreenRant – Movie and TV Feature Articles

I wrote more than 100 movie and TV feature articles for ScreenRant, collaborating with editors to develop story ideas, pitching my own ideas. For each article, I sourced my own images, incorporated SEO keywords into text, created relevant internal links and adhered to brand style at all times.

You can read all my articles on my author page at ScreenRant.com.

Lernidee Erlebnisreisen – B2B Product Brochure

For this brochure, I worked closely with the International B2B Sales team to present a comprehensive overview of the Tsar’s Gold (Zarengold) journey, the company’s then flagship product.

The aim of the brochure was to promote the product in an informative, inspirational manner to convert sales leads into customers who would add the product to their assortment.

For this brochure, I developed the text based on sales requirements and created new concepts that further positioned the journey as an attractive addition to any product portfolio.

I created several brochures such as this for Lernidee.

Similar samples available upon request.

Webgears – Infographics for Linkbuilding

For Webgears, I pitched, developed, and published interesting consumer stories for use in link-building, media outreach, SEO, PR, and marketing.

I conducted interviews, online surveys, price and cost comparisons, and market research to identify interesting savings opportunities, to guide consumer decision-making, and to share useful information.

I adapted each story into infographics, blogs, press releases, and social media content.

I collaborated on and produced more than 40 stories with my marketing colleagues, PR agencies, and external designers.

Samples available upon request.

Lamudi – Blog Articles

For Lamudi, a real estate listings website, I researched and wrote blogs articles for the company’s online magazine.

I created dozens of articles like this along with SEO texts, landing pages, press releases and more.

Samples available upon request.